Recently we moderated a webinar on how to successfully pitch to venture capitalists and wanted to share key takeaways. Here are top tips for (successfully) pitching to VCs in the life sciences & biotech.
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BD and marketing are two essential functions of any business, and it's crucial to ensure they work together toward shared objectives. Learn the 7 Key Performance Indicators (KPIs) you should use to measure your business development success in your life science business.
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You know building relationships is a necessary step to growing any company, including the life sciences. But when it comes to actively reaching out to potential customers or partners, it can feel confusing and overwhelming. In this post we share the ideal BD outreach strategy and schedule that incorporates traditional and digital touchpoints.
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Strategic partnerships are a critical growth strategy in pharma and biotech. But a lot of companies find the prospect of finding, selecting, and forming an agreement with a potential partner daunting – if not painful! Learn how to form a strong strategic partnership in pharma and biotech.
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Pharma is betting big on digital health. Should your company tap into this emerging market? Learn what opportunities are out there for life science organizations big and small.
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Are you taking advantage of the growing animal health market? Learn the time and cost-saving benefits of the animal health market as a new or complimentary product pipeline, and considerations for how to maximize your efforts.
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Expanding to global markets is a natural next step for growth in smaller and emerging biotech companies. But given the complexities it brings, the question is: is a regional partnership right for my biotech company? Here's what you need to know.
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Building a thriving business is a challenge in any industry. But when you come from science, communicating the value of a complex business is that much harder. That’s why we created a special program for life science leaders to harness the power of BD and marketing for growth. Learn more!
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There are major opportunities in the market for your business or IP. When negotiating deals, should you present desired terms first, or wait for offers? Learn the pros and cons of each so you can secure the most lucrative deal possible.
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Going from the initial thought (I’m ready to sell) to signing on the dotted line (sold!) can be daunting. Here's what every leader must know before selling a company - in any life science sector.
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When resources are tight and fast growth is needed, effective business development and marketing are critical. Jennifer Andrews and Erica Sosnowski share top tips to better align your business’s BD and marketing efforts, whether you have a small team, outsourced contractors, or a mix of both.
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You’ve built your company to what it is today, but what happens when it’s time for you to take that next step beyond the organization? Here are 5 main strategies to add value to your organization and achieve the next level of growth.
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Run more efficient, purposeful event meetings to go from prospect to client within 30 days with our free printable meeting notes template - life science edition.
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BD is an essential ingredient for growth. Here's what to consider when deciding between the two so you’re set up for success – and why outsourcing is the winner for many life science organizations.
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If you haven’t articulated a value proposition for your life science business, you’re missing out on a huge opportunity to explain to the customer what you offer – and why they need what you’re selling. Learn how to write a clear (but powerful!) value proposition (with examples).
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Like many disease states, we can reduce the financial burden associated with the diagnosis, treatment, and management of mental illnesses through technological advancements and innovation. One such innovator, Total Brain, has developed a health and wellness platform that improves mental health and fitness through brain-based self-awareness and training. Total Brain is addressing the gap in the diagnosis and treatment of mental illnesses by engaging large consumer groups and Fortune 500s with their platform. These groups benefit from lower mental healthcare costs, improved productivity, and critical insights on their organizations while improving the health and well-being of their employees. On an upcoming episode of our podcast, “The Platform by Sosna + Co”, we discuss Total Brain with the company’s CEO Louis Gagnon. Louis explains the features and benefits of the Total Brain platform — how it assesses the 12 core brain capacities of users, creates customized programs for improving mental wellness, and provides listeners with options to invest in the company’s future growth.
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Parkinson’s Disease (PD), a neurodegenerative disorder affecting more than 10 million patients globally, has been a focal point for R&D investment. With treatment options remaining relatively unchanged since the discovery of Levodopa in the late 1960s, the Life Science industry is working to address the unique needs of these patients. Recently, we hosted Walk With Path on The Platform to discuss their innovative and award-winning technology designed to help Parkinson’s Diseases patients transform their walking in 3 easy steps.
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Growth capital is more than just cash. For life science companies, it is often what separates success and failure. To grow in a highly regulated environment like life science requires an abundance of time; and time costs money. Identifying that your company needs outside cash to grow effectively is not as challenging as preparing your company to be investible and taking an unbiased approach to determine its value.
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The modern customer self-diagnoses, self-medicates, and is better educated on the source of ingredients and the methods used to manufacture the products they consume. It is the job of NHP companies, CDMOs, and material suppliers to ensure that a socially responsible supply chain exists within their organizations. Transparency of supply is a major differentiating factor between companies looking to capitalize on increased NHP sales.
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Our favourite apps, tools, and tips to keep you productive while you work remotely,
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