Strategic partnerships have become a cornerstone for growth, but for many companies the process of identifying, selecting, and formalizing an agreement with a partner can feel overwhelming. In this post, we break down how you can successfully form a strategic partnership in the pharmaceutical and biotech industries.
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At Sosna + Co, we’ve seen firsthand the innovation in men’s health, from new therapeutic approaches to updates in dosage forms which are positively impacting men’s healthcare. In this blog post, we’ll explore key trends in men’s health, focusing on the evolution of testosterone therapies and the latest innovations shaping this landscape.
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Artificial intelligence (AI) continues to gain steam across the medical diagnostics space. In this post, we break down the most notable areas to watch in healthcare diagnostics that are being transformed by AI and machine learning (ML).
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Need to set up a data room to provide to potential partners, investors, and other stakeholders? Download our free guidebook to learn best practices for preparing a data room to secure a successful deal in pharma and biotech.
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In this post, we take a look at the top healthcare trends and future predictions for the women’s health space, including research areas, the femtech movement, and changing care pathways.
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Canada is an established leader in the life sciences, with a business landscape that’s promising but unique. Let’s take a look at the Canadian life sciences landscape, the benefits of doing business here, and key points that international companies should be aware of to ensure success.
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The CNS sector presents a variety of opportunities for pharmaceutical companies of all sizes and stages given the complexity and prevalence of neurological disorders. Here are some key areas of opportunity, which you may find relevant as you consider your own pipeline.
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It’s hard to overstate the power of networking and relationship-building. But dealing with follow-ups and other activities can be time-consuming for life science leaders. Here are some of the best AI marketing tools to level up your networking in the life sciences.
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What does the future hold for the life science sector as we head into 2024?
Like years past, there was a continued blending of digital technologies with scientific advancement. A recent Deloitte report boiled it down to three key trends: digital transformation, generative AI, and adoption of digital health tools. In this post we explore each, as well as additional trends expected to share healthcare and life science innovation in the year to come.
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There’s a sea of limitless potential for your innovation globally. Ready to expand your life science company beyond North America? Here are our top tips to do it successfully, no matter the country or region.
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Recently Sosna + Co’s Managing Partner, Erica Sosnowski, co-hosted a workshop exclusive to the life science community, "Your Next 100 Leads Roadmap." So many useful strategies were shared that we wanted to share the top takeaways in this post. Read on to learn how you can implement them to gain more leads for your life science company – whether you’re looking to attract new clients, investors, strategic partners, or something else.
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With events season in full force there’s no more important task than 1:1 outreach – prospecting, booking meetings, and following up after every event you attend. To help you keep up with it all, we’re sharing 5 cost-effective tools to automate your trade show outreach and follow-ups
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Expanding into North America can be a lucrative endeavour for any life science company. But if you're not familiar with the business culture and don't have a network there, it can be difficult to build the relationships you need to do it successfully. Read on for our top tips on expanding to the North American market - from anywhere in the world.
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Considering licensing your drug? Read on to learn the benefits and why you should consider it as part of your commercialization strategy. (And if you want more tactical help beyond this article, download our licensing checklist at the bottom of this post.)
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No matter the deal at hand—it might be an acquisition, partnership, or licensing agreement for a products—the art of negotiation plays a pivotal role in a successful outcome. Read on to learn exactly who should be in the room to bring these high-stakes discussions to fruition.
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Even when you have a rock-solid BD strategy for your life science company, there comes a time when you must implement all of the steps in the process. Try these 3 tools to streamline your prospecting and lead generation efforts.
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Many CEOs aspire to be acquired, while others are approached unexpectedly. If your company is being acquired, careful preparation is crucial to ensure a smooth transition and maximize benefits. Learn how to prepare your life science company for an acquisition now or in the future.
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Recently we moderated a webinar on how to successfully pitch to venture capitalists and wanted to share key takeaways. Here are top tips for (successfully) pitching to VCs in the life sciences & biotech.
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BD and marketing are two essential functions of any business, and it's crucial to ensure they work together toward shared objectives. Learn the 7 Key Performance Indicators (KPIs) you should use to measure your business development success in your life science business.
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