Canada is an established leader in the life sciences, with a business landscape that’s promising but unique. Let’s take a look at the Canadian life sciences landscape, the benefits of doing business here, and key points that international companies should be aware of to ensure success.
Read MoreThe CNS sector presents a variety of opportunities for pharmaceutical companies of all sizes and stages given the complexity and prevalence of neurological disorders. Here are some key areas of opportunity, which you may find relevant as you consider your own pipeline.
Read MoreIt’s hard to overstate the power of networking and relationship-building. But dealing with follow-ups and other activities can be time-consuming for life science leaders. Here are some of the best AI marketing tools to level up your networking in the life sciences.
Read MoreWhat does the future hold for the life science sector as we head into 2024?
Like years past, there was a continued blending of digital technologies with scientific advancement. A recent Deloitte report boiled it down to three key trends: digital transformation, generative AI, and adoption of digital health tools. In this post we explore each, as well as additional trends expected to share healthcare and life science innovation in the year to come.
Read MoreThere’s a sea of limitless potential for your innovation globally. Ready to expand your life science company beyond North America? Here are our top tips to do it successfully, no matter the country or region.
Read MoreRecently Sosna + Co’s Managing Partner, Erica Sosnowski, co-hosted a workshop exclusive to the life science community, "Your Next 100 Leads Roadmap." So many useful strategies were shared that we wanted to share the top takeaways in this post. Read on to learn how you can implement them to gain more leads for your life science company – whether you’re looking to attract new clients, investors, strategic partners, or something else.
Read MoreWith events season in full force there’s no more important task than 1:1 outreach – prospecting, booking meetings, and following up after every event you attend. To help you keep up with it all, we’re sharing 5 cost-effective tools to automate your trade show outreach and follow-ups
Read MoreExpanding into North America can be a lucrative endeavour for any life science company. But if you're not familiar with the business culture and don't have a network there, it can be difficult to build the relationships you need to do it successfully. Read on for our top tips on expanding to the North American market - from anywhere in the world.
Read MoreConsidering licensing your drug? Read on to learn the benefits and why you should consider it as part of your commercialization strategy. (And if you want more tactical help beyond this article, download our licensing checklist at the bottom of this post.)
Read MoreNo matter the deal at hand—it might be an acquisition, partnership, or licensing agreement for a products—the art of negotiation plays a pivotal role in a successful outcome. Read on to learn exactly who should be in the room to bring these high-stakes discussions to fruition.
Read MoreEven when you have a rock-solid BD strategy for your life science company, there comes a time when you must implement all of the steps in the process. Try these 3 tools to streamline your prospecting and lead generation efforts.
Read MoreMany CEOs aspire to be acquired, while others are approached unexpectedly. If your company is being acquired, careful preparation is crucial to ensure a smooth transition and maximize benefits. Learn how to prepare your life science company for an acquisition now or in the future.
Read MoreRecently we moderated a webinar on how to successfully pitch to venture capitalists and wanted to share key takeaways. Here are top tips for (successfully) pitching to VCs in the life sciences & biotech.
Read MoreBD and marketing are two essential functions of any business, and it's crucial to ensure they work together toward shared objectives. Learn the 7 Key Performance Indicators (KPIs) you should use to measure your business development success in your life science business.
Read MoreYou know building relationships is a necessary step to growing any company, including the life sciences. But when it comes to actively reaching out to potential customers or partners, it can feel confusing and overwhelming. In this post we share the ideal BD outreach strategy and schedule that incorporates traditional and digital touchpoints.
Read MoreStrategic partnerships are a critical growth strategy in pharma and biotech. But a lot of companies find the prospect of finding, selecting, and forming an agreement with a potential partner daunting – if not painful! Learn how to form a strong strategic partnership in pharma and biotech.
Read MorePharma is betting big on digital health. Should your company tap into this emerging market? Learn what opportunities are out there for life science organizations big and small.
Read MoreAre you taking advantage of the growing animal health market? Learn the time and cost-saving benefits of the animal health market as a new or complimentary product pipeline, and considerations for how to maximize your efforts.
Read MoreExpanding to global markets is a natural next step for growth in smaller and emerging biotech companies. But given the complexities it brings, the question is: is a regional partnership right for my biotech company? Here's what you need to know.
Read MoreBuilding a thriving business is a challenge in any industry. But when you come from science, communicating the value of a complex business is that much harder. That’s why we created a special program for life science leaders to harness the power of BD and marketing for growth. Learn more!
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