The Best AI Marketing Tools to Level Up Your Networking in the Life Sciences
It’s hard to overstate the power of networking and relationship-building. Without strong relationships, it can be difficult (sometimes impossible) to get your business to the next level.
Maybe you’re a biotech executive whose goal is to attract investors or strategic partners for your drug. Or you have a manufacturing company that needs to bring new customers through the door.
Your milestones may differ, but one truth applies: “Your network is your net worth.”
The good news is that today there are many tools available to automate your networking process. In this post we share the best AI marketing tools to take your networking game to the next level.
Note: This post contains affiliate links, so if you click a link and make a purchase, we may receive a small commission. That said, we ONLY recommend solutions we personally use and trust.
But first, why AI for networking?
Networking naturally involves in-person activities, but after a conversation, the ball is in your court in terms of follow-ups.
But if you’re attending a lot of events, or larger expos like the BIO International Convention, the sheer volume of contacts made can make it feel like you’re drowning in follow-ups. (We shared tips to help with this in our post, 5 Cost-Effective Tools to Automate Trade Show Outreach & Follow-Ups.)
AI tools like those found in HubSpot’s CRM and marketing suite can take the burden off, allowing you to focus less on the admin side of relationship-building and more on growing and developing those relationships.
4 of the best AI marketing tools to level up your networking as a life science leader
1. Draft prospecting and follow-up emails
If you get tired of writing endless follow-up emails? Even when you are copying and pasting some of the content, it’s a tedious—but critical—activity.
Why not let AI do the legwork for you so that you can focus on the big picture? With HubSpot’s AI tools, drafting emails using the Content Assistant allows you to write the best possible follow-up email so that you get as many replies as possible.
It works similarly to ChatGPT and other generative language AI tools, but there’s no need to leave HubSpot, copy and paste the results from the other tool, then return and paste it into your HubSpot email system. It’s quicker and easier, saving you time.
2. Write more compelling LinkedIn direct messages
As business development consultants, our team sees significantly better results when follow-up emails are paired with LinkedIn direct messages (DMs).
Designed to be more concise than an email, DMs let you quickly reach the person in a way that is more personal and instant (they get a notification rather than you having to wait for them to check their email). Plus, they are another touchpoint, which furthers your brand recognition and increases the chance of getting a reply.
How to craft a LinkedIn DM that will gain replies rather than get ignored? Let AI do the work for you. HubSpot’s Content Assistant will draft messages based on your specifications, desired tone of voice, and the ideal format to get favourable responses.
It’s also a great way to gain fresh ideas rather than regurgitating the same message you’ve always used (which may be out-of-date in terms of effectiveness).
3. Suggest improvements to your talking points and call-to-action
In the life sciences especially, it can be difficult to turn a complicated business into a neat set of take-home points that matter to the recipient.
A key is to remember to focus your message on “what’s in it for them” and to use simpler language. This isn’t always easy, which makes using AI a no-brainer.
You can use AI marketing tools inside HubSpot to:
Simplify your original message into something more digestible for the recipient
Replace complex jargon with plain language
Write paragraphs based on bullet points you input
Suggest an enticing call-to-action for your outreach
All of this is quick and simple to do, especially if you are already writing your emails and sending them from HubSpot’s email marketing platform.
4. Create landing pages to feature supplementary materials for further conversations
In cases where you want to share additional information about your company (but don’t want it publicly on your website for all to see), you can feature these on a landing page behind a form. This means that interested parties must provide their name, job title, or other criteria you require before accessing your materials.
In the life sciences, we typically wish to feature sales flyers, data sheets, scientific posters and publications, and technical whitepapers.
AI can help you draft engaging landing page wording that maximizes form submissions. In HubSpot, the Campaign Assistant will use your specified tone of voice, the details about the materials you’re featuring, and other information to write the best possible landing page.
Conclusion
As we continue to find ways to make our networking more efficient, including the suite of AI tools covered in this post, it’s worth remembering: “Your network is your net worth.” By embracing AI for networking now, you’ll be better positioned in the future as these technologies become the norm for all life science organizations.
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Sosna + Co is a boutique, outsourced business development partner for the life sciences. From M&A advisory and licensing deals with Fortune 500 companies to uncovering the potential of savvy, new start-ups, the principal is simple: we work meticulously to uncover new opportunities that grow your business. Contact us today to learn more.